Alfred Josefsen was succeeded by Jesper Uggerhøj on 1 October 2012. They are located at 46 in , 110 in and 3 and Nørrebros Runddel Nørrebrogade 124 in. . It also operates Irma Online internet shopping services. The first self-service store opened in in 1950.
Many stores closed and associated activities were sold off. Schepler also opened more stores and changed the name to Carl Scheplers Udsalg. The 1980s were crisis years for the Irma chain. Karen Marie Schepler's store at Ravnsborggade 13 The Irma chain traces its history back to 1886 when Karen Marie Schepler established a store named Tavnsborggade Mælkeforsyning at 13 in the district of. At 38 %, Irma on in was the supermarket where organic products accounted for the largest share of the total sales worldwide.
The store started as a retailer of milk and eggs but later expanded into packaged groceries such as tea and sugar. He converted the chain into a modern supermarket chain, introducing many new initiatives such as self-service and price and date labelling. Børge Olsen joined the company as assistant director in 1946 and became managing director in 1951. A fifth Irma City on in closed in 2010. In September 2017, Irma closed a contract with the -owned e-commerce platform Koala for the sale of selected Irma products on the Chinese market. The name of the stores were changed to Irma in 1943 and the Irma girl was adopted as its new logo.
Irma's headquarters moved from to Coop D's headquarters in. The products include Irma coffee, chocolate and organic baby clothing. The chain was sold to , Odense Ægforretning, and Gutenberghus. Her son Carl Schepler 1870-1942 took it over in 1898. Børge Olsen, who became known as Irma-Olsen, was managing director until 1979. The chain is also represented in , , , , , , and. The chain had grown to 110 stores at the time of his death in 1942.
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